WordPress has become the most popular website framework in the world and for very good reason. This framework offers you an immense number of advantages, from custom themes to new capabilities that enhance search engine rankings, usability and success. If you haven’t yet switched over to using WordPress, there are some very good reasons to consider doing so, and doing so immediately. Below, you’ll find an overview of some of the most substantial capabilities and advantages offered by new WordPress themes.
1. Mobile Compatible
One of the most important trends to be aware of in terms of Internet use is that access to the Internet from desktop computers has dropped dramatically. More and more consumers are accessing the web from tablet computers and smartphones. That has one very important repercussion for your website – mobile compatibility is no longer an option. It’s a necessity. If your site isn’t compatible with mobile devices, you’re doing both your company and your customers a serious disservice. Why is that? Won’t they just browse your regular website through their device’s web browser? Don’t count on it – most consumers will actually leave a non-mobile compatible site and go somewhere else. That’s certainly not something you can afford to let happen.
The good news is that ensuring mobile compatibility is no longer an issue, really. This is particularly true for those using WordPress themes. You’ll find that many modern themes (those from top name theme designers at any rate) offer mobile compatibility and automatic screen resizing out of the gate. That ensures that your customers get the best browsing experience possible, all without you having to do a single thing involving code or site architecture. You don’t even have to go to the expense of developing a mobile site. New themes automatically convert for mobile devices on their own, right from your regular page.
2. Shortcode Libraries
If you haven’t really messed around with the internal workings of a WordPress theme in the past, this might sound awfully technical to you. However, it’s actually relatively simple and easy to understand. Shortcodes are exactly what they sound like – code snippets that allow you to build in specific functionalities and capabilities without the need for coding expertise or long hours spent programming your site. You essentially just copy the code from the library, paste it into the page where you want it and publish the changes. It’s as simple as that. What can you accomplish with shortcodes?
You can do pretty much anything you want with these code snippets. For instance, you can add a “buy now” button, or you can insert an ad. You can change the number of columns on a page to your liking, or you can change page of text color. The sky’s really the limit when it comes to code capabilities.
3. Custom Color Choices
Once, WordPress templates were limited in terms of color choices and layout options. Choosing a theme meant more than looking for the basic features you wanted and required that you compared your options in terms of color schemes and other visual aspects. That’s no longer the case today. You’ll find that most premium WordPress themes offer a tremendous variety of color options, all of which are professionally designed to look great with the specific elements within that theme. This eliminates the headaches and hassles of trying to change the colors yourself.
4. Support Matters
In the past, developing your own website often meant that you were on your own when problems occurred, unless you were able to afford your own support staff. This meant that most entrepreneurs and small business owners simply had to tough it out when issues happened. However, one of the more interesting advents in terms of WordPress today is the rise of premium theme developers that offer robust support for their customers. Whether you’re having problems installing or configuring the theme of your choice, or there’s a function or feature that just won’t work right, support is available via email or even by phone.
5. Better Image Support
Whether you’re developing a gallery of your own artistic creations or building an ecommerce website to highlight a range of products, you’ll find that the use of images is vital. WordPress themes make uploading and configuring images simpler than ever before. You’ll find themes designed specifically for both artists and photographers, as well as for ecommerce solutions, all of which offer unique image capabilities like carousels, automatic thumbnails, feature image galleries and much more. All of these can be configured with a few mouse clicks as well.
As you can see, new WordPress capabilities and features ensure that you are able to build the website you need and provide your users with the best possible experience. From mobile compatibility to enhanced imaging handling, the future is bright.