The internet has revolutionized many things and has essentially changed the order of operations today. You can access information anywhere and anytime through a number of gadgets including Smartphones, tablets and laptops. Groups are connected, share information and build communities around brands they love.
All this interchange of information happens around the internet and more so through blogs and websites. In order to provide the best experience on the web, web owners have been forced by circumstances to make their sites responsive. Irrespective of the device which they use, clients need to have a perfect browsing experience that will leave them satisfied without missing out on feature.
Responsive website designing is first and foremost a new technology that has come into the world of technology. Through this web design feature, websites automatically adjust themselves to fit into any device from which they are viewed. Organizations and companies whose sites are responsive tend to have an added advantage in the market. Below are some of the advantages that come as a result of having a responsive site:
The main essence of responsive websites is to make them adaptable. There are many gadgets through which clients access the internet nowadays and if care is not taken, there could be a significant loss in online traffic as a result of incompatible sites. Instead of running two sites one for the mobile and another one for the computer, you can easily make the whole site adaptable saving on costs or building a separate one. This site is then optimized for different devices through different set of codes and files. It will be foolhardy to think that your clients access your site only through the computer. One lost customer can mean a lot to business both in the short run and long-run same to a satisfied customer.
Enhanced Web Experience
Compared to non-responsive sites, businesses with responsive sites tend to have an enhanced web experience level. There are features that if not properly customized may not be visible through other gadgets meaning users of such sites will be limited as to the things they can see and experience. Flashy websites are generally appealing to web users but this should not stop with laptop or desktop interfaces but rather extend to all platforms. Responsive websites generally have lower bounce rates because most of the online visitors get quick access to the site. Bounce rates have been singled out as one of the leading causes on lower search engine results page (SERP) ranking.
Smooth Navigation and Coordinated Scrolling Experience
If there is one aspect that online clients visiting a site hate is the fact that some sites have poorly coordinated scrolling and web navigation. Online visitors have a short concentration span globally put at 4 seconds. This timing is too limited to let clients wonder on your site confused on which way to go. This of course leads to lost sales but also marketing has a principle that one dissatisfied customer goes telling 11 others of the experience they have had. When applied to a website set-up, this can translate to massive abandonment of the site and finally even closure. Responsive sites have well designed landing pages making the visitor feel at home when they visit the site. They are also directional and instructive giving the visitors added information. This is one definite way of making visitors make repeat visits.
The world of e-commerce that we are living in necessitates that clients have access information about products from any source. The images of the products to be purchased are also a very vital part of the marketing content. Most of these clients, view the products on display via their mobile phones and tablets. A site that does not clearly represent the products as they ought to be on the main site therefore risks losing sales. For e-commerce to continue, businesses must take advantage of responsive sites in the marketing of their products.
The major search engines normally rank sites that are authoritative and informative. Search engines like Google, Yahoo and Bing have a way in which they display search results based on their indexing. Research indicates that sites that are designed in the responsive way have an upper hand when it comes to ranking priority. A site that is ranked in an optimal position helps in driving leads which ultimately makes conversion easy.
Responsive web design is therefore the technology that is ruling the web today and will continue to do so even in future. Businesses should look into how they can leverage into the unique opportunities that it brings along.