Are you annoyed with the ever increasing bounce rate of your website? Is your content good but still fails to grasp the user’s attentions? Seems like your website is a simple case of ‘User Engagement Deficiency’. User engagement is all about making your content attractive so the visitor stays put on your website until your goals have been achieved. Here are 5 major tricks that will solve this problem for Good.
1. Reduce Page Load Time
It wouldn’t come as a surprise if you yourself came across a page that took a forever to load while surfing on the internet. You might have come across a website that had something you wanted to hear or see but you click on the link only to be stalled. This will only tell you to exit the website and forget it ever happened. Nobody is a fan of waiting especially when you are on an immaterial platform. A research conducted by Soasta revealed how even a second’s difference can be catastrophic to a website’s traffic. It showed that if a web page loads even a second slower, it can experience about 56% increase in its bounce rate.
To make sure your website is loading up to its optimum mark, check its ping from speed tests to diagnose the issue. Free tools are available on the internet such as Pingdom where you can easily find your loading speed. Once it is confirmed your website has a loading speed issue, bring this up to your developer team so they can optimise the website by revisiting it’s coding and removing unnecessary elements from the pages such as images and navigation settings.
2. Improve Your Internal Linking Structure
Aside from increasing your SEO ranks, introducing a strong internal linking structure will provide hassle free navigation for your visitors. This will boost your page views and decrease the bounce rates that take toll on your website ranking. Both of these aspects are crucial for any website’s user engagement. To link related content on your website pages, it is imperative that you use relevant anchor text. If your website is new you can try using templates particularly optimised for improving SEO of your website.
You can easily add relevant anchor text links within your content to help expose those pages that need attention. The more exposure your pages get, the more user engagement they will produce. However, you should keep the internal linking under control. Overdoing internal linking by spamming anchor text incessantly can disorient the user. It also reflects badly on your website as it sends a message of careless SEO just for the sake of marketing
3. Add Live Chat
Among the most underrated and underused features is Live Chat. Adding this feature will not only increase engagement on your web pages but also reduce page abandonments on your website. Adding a live chat feature is not much of a hassle anymore. There is no need for developers to code you a custom chat feature. Numerous extensions are now available to substitute this functionality loaded with tonnes of other features that come as a plus for Live Chat. All you need to do is install a suitable extension depending on which CMS or Ecommerce platform you are using, and assign a support team to cater the users interacting with live chat. For the users, it gives a valued experience and removes any insecurity they might have about your content or products available on the website. In short, it’s an ultimate Win-Win.
4. Mobile Responsiveness
Turning your website responsive might be the best thing you will ever do so far. The era of today demands that every website available on the internet must be mobile ready so it can be accessed by mobile devices such as smart phones, tablets and other hand held devices. Due to the recent excitement in mobile trends and the intervention of fast internet speeds such as 4G/LTE, many internet users have become oblivious to desktop and computer usage and adopted mobile internet surfing. By integrating responsive design into your website you will not only enhance the user experience but also tap into the mobile users which otherwise couldn’t access your website due to screen incompatibility. Responsive web design allows your website to be accessed from all devices regardless the screen size, making it scalable and more user-friendly.
5. Introduce CTAs
CTAs are like beacons in a thunderstorm of websites. They guide lost customers towards your content same as a light house navigates lost vessels in the ocean towards the shore. Adding ‘Call to Actions’ (CTAs) in your website design is as important as any other essential element in your website. Adding them strategically in your website layout can trigger actions from the customer at the cost of literally nothing. By combining text with the right colour, you can provoke an immediate response from the user and lead them to which ever page you want. This way you increase engagement and conversions to your website, in case you are running an online business.
About The Author:
This contribution is made by Simon Walker. He is a professional eCommerce expert with over 8 years of experience. Currently, he is working for FmeExtensions, a company known for top quality Magento Custom development services.