Have you heard the biggest hurdle faced by eCommerce businesses in recent days? If not, know it now – It is the ‘Shopping Cart Abandonment’. Reports and surveys taken recently say that the average abandonment rate faced by online stores on an overall is 65%. One of the major reasons for this may include having a bad checkout page and problematic shopping system. Shopping cart abandonment happens to be the biggest problem for businesses which sell their products online. It has been reported on various investigations that around 75% of online shoppers leave their shopping cart without making a purchase. Price comparisons, shipping rates, user experience, web page reloading and lengthy registration forms also fall to the reasons for shopping cart abandonment.
Listed below are few tips which help in reducing the number of shopping cart abandonments and thereby driving-in more sales to your business.
1. Live Chat
Using live chat can help in engaging your customers on the checkout page and therefore answer the queries and doubts they have. Live chat is an effective tool to show your visitors and customers that you are much dynamic into business. This also gives them the assurance that there are people to attend their investigations with prompt responses.
2. Free Shipping
The free shipping mechanism can let people to feel good about you and your business. It is something like you are getting a deal or offer. This could be a better way to convince more number of customers.
3. One Page Checkout
One page checkout seems to be a mandatory element for the success of any ecommerce store. One or two step checkouts can save a lot of time for your customers. This plays a vital role in reducing the shopping cart abandonment rates. Normally, the checkout system involved in an ecommerce store is a six step process. This kills in a lot of time and efforts of your customers, which eventually lead them to abandon a shopping cart.
4. Payment options
There should be wide variety of payment options too. As this is all dealing with online market, it is obvious that people from any part of the world will be making a purchase on your store. Hence, it becomes essential to come up with multiple payment options.
5. Design and Colors
Design your site in a decent and appealing way. Make use of trusted colors on your site. Say for example, blue and orange colors will do better. Keep up with the point that orange colors are most clicked. Also, consider checking out with some of the big businesses running successfully on your industry.
6. After Sale Support
Almost all individuals will fall for this. Post sale support is the biggest trick being pursued by most of the businesses to reduce shopping cart abandonment. Customers will surely get the relief that even if the products suffer some difficulties, your support would serve them up.
7. High Quality Images
Display high quality images of your products and list them accordingly beneath the products individually. Having a list of images for your products will let your customers know the visual appearance of the product they are ought to purchase.
8. Email Your Customers
Send an email to your customers reminding them that they have items in their cart which they have not purchased yet. Or tell them about your new products and offers. Also come up with options like ‘add to wishlist’ and save for later options on the cart, so that customers will be triggered to make a purchase.
9. Customer Testimonials
Customer testimonials are also a better way to improve the performance of your ecommerce store. Having these customer testimonials on the checkout page will play best. Consider putting them on the right or left column of the checkout page.
The above listed are few of the ways that help you reduce shopping cart abandonment on your e-stores.