That the online business environment is viciously competitive is no longer in doubt. Many startups and small businesses are struggling to get their footing in this ruthless marketplace. Truth be told, the internet marketplace is akin to the jungle but here, only the most innovative ones survive. It doesn’t matter how good your business idea is because while doing a global platform, you will most likely find more established competition.
Do you close shop and run? Of course not; the maxim of if you can’t beat them join them aptly applies here. To succeed in online marketing, you don’t have to reinvent the wheel. You just have to be smart with your strategies and this is how many small brands have been able to upset their more established competitors.They say the best ideas are the ones that look most unlikely; now, have you ever thought you could combine your endless search for Instagram followers with your efforts to build a better-designed website? Keep reading.
Strange Bedfellows: How Instagram and Web Design Relate
Like most business owners, what comes to mind when you think of web design is, of course, a web design service. Most likely, you have already hired such an expert for your website. However, you will be surprised to know that you can now use your campaign for followers for Instagram for your web design project.
How so? Consider the following factors:
1. Instagram for Inspiration
There are over 500 million daily active users (DAUs) on Instagram and among this number, you will find some of the best web designers eager to share their best designs. Whether you already have a website or not, it is important to get exposure to as many web designs as possible before choosing the best. This is what Instagram offers you and you can now follow some of the best web designers and get inspiration for your business website design.
2. Instagram Feeds
The power of visuals is what drives the popularity of Instagram. Within 7 short years, this social media network has managed to attract an average of 700 million monthly active users (MAUs). You can include an Instagram feed on your webpages not only to add to the aesthetic appeal but also to market your products or services. This makes IG an important tool in business marketing.
3. Broader Input
If you are in the process of choosing a web design for your website, you have to appreciate that the process might take time. The last thing you want is to approach a website designer without any idea of what you want. The end result in this case doesn’t impress and you might have to redesign in future. One easy way to nail your web design is by involving your IG followers.
You can run a contest or teasers to help engage with your followers and get their invaluable input on your new look website. The input you get helps build a custom website which will deliver better results. The web design process becomes easier and you don’t run the risk of building a platform that will drive away your existing customers.
4. Instagram Badge
That over 700 million people are using Instagram demonstrates how popular this platform is. Adding the Instagram badge is an easy way to arouse interest in your website. Not only does it add some freshness but it also increases traffic to your IG account. You can also include some of your posts from Instagram on your web pages to get that cutting-edge look which cannot be replicated by the competition.
5. Leveraging Good Web Design
The International Telecommunications Union (ITU) says there are over 3.7 billion people using the internet and there is no excuse for you to give up when there is so much potential for your business. To stay ahead of the competition, you have to change with the times. One way of doing this is by leveraging the power of good web design to stand out in your niche.
Most likely, you are wondering why you have to worry about web design when your website already looks immaculate. Well, the traditional concept of web design is now obsolete and with Google having said user experience is now one of their search ranking factors your focus should be on giving users an experience that will keep them coming back.
Web design is crucial to the overall user experience (UX). According to a Soasta Survey, pages which loaded in 2.4 seconds during the study reported a 12.8% bounce rate while those that took 3.3 seconds to load suffered a 20% bounce rate. It gets even more interesting; an Adobe Study published by HubSpot shows that 38% of users will stop engaging with a website if the layout is unattractive. The same survey shows that 39% will abandon the webpage if images take too long to load.
These numbers highlight the importance of investing in the best web design for your website. It is not all about the looks though. You have to optimize the web design such that the user finds it very easy to browse and find the information they want.
If users need your contacts, for instance, the information should be readily available on a specific page. Going to such a page should be seamless and so should the process of finding anything else on your website be. One more important consideration in good web design is the speed. There are many factors that contribute to page loading speed and web design is one of the most important ones. If the website is well designed, you will not suffer from high bounce rates. This is the dream of every marketer.
Looking at these facts, it becomes obvious that while marketers are more focused on getting real Instagram followers, there are myriad opportunities that exist for better web design.It goes without saying that web design is crucial for higher conversion rates, reduced bounce rates, brand loyalty and trust among other benefits and you can now harness the power of Instagram to come up with the best web design.
About The Author:
Harris is a leading blog writer and content marketing professional from instamacro.com with thousands of real Instagram followers for his postings.