The advent of Internet has forced small, medium and large businesses to make their online presence prominent. In this quest, companies spend some big bucks on web designing only to realize that they do not yield the desired results. A tastefully designed website does not help you get to the top, there are certain dos and don’t that a business needs to follow to achieve the pinnacle of success. There are loads of websites that are occupying server space and are of no use to themselves or others. Such websites can be revamped to generate business if they initiate some key changes in their design. Here are top 5 mistakes in web designing one should avoid.
1. Say no to flash
No one has the time or patience to waste on your website, hence ensure there is minimum waiting time on your website. As far as possible avoid using Flash while building a website. Flash can give a great appeal to your website but at no cost stay away from it for the simple reason it is inefficient on search engines. It is tough to bring visitors to a flash designed website through search engine optimization. It means the business has to spend huge sum of money on Internet marketing and SEO. The biggest drawback of flash design is that they are seen as one big image file and it is almost impossible to get to the content. The next biggest threat is that flash cannot be read on mobile devices and tablet computers. Ensure that your web design is compatible with mobile devices.
2. Avoid PDF files
PDF files can dampen the flow while browsing. PDF files are filled with content that is difficult to read and navigate. PDF may be a good idea for printing but when it comes to reading it is always better to convert it into normal text that can be accessed from the browser. Any content that is screen friendly are appreciated. Moreover the layout formats are different for PDF files and sometimes may not fit into the browser window.
3. Put an end to new browser window idea
If your web page opens into a new browser window, it is time you change it immediately. Users prefer to use the back button to go back to the previous links and in a new browser window this purpose is defeated. Moreover new windows occupy more resources on the user’s machine causing inconvenience to the user. Clicking on any link should take you to the relevant page without opening onto a different browser window. Pop up windows can be irritating for a browser.
4. Control on advertisement
Advertisement can bring revenue to your website but do not forget that it may cause inconvenience to the visitors. It might give a feel that the website is a spam. Too many advertisements can slow down the website. Controlling banner advertisement is priority as they are hosted from different server.
5. Use exclusive images
In order to ensure your website is unique, use exclusive images. If possible use a design artist who can create exclusive images. Hire a professional photographer to design unique images for your website to make it stand out from the rest.