Banner advertising is a small rectangular advertisement nowadays that dominates in internet. Internet is the powerful medium by which one can promote multiple business by simply clicking few links and providing content rich, attractive colorful readable interactive messages on time. In earlier days, to advertise a product mass media were getting used. But nowadays Banner advertising in social media networks help a lot. Dimension of banner advertising measures about 468 pixels wide and 60 pixels long. It brings potential customer when anybody in internet simply clicks banner advertisement. It was originated in the year 1994 and now it is dominating in the web. As technology grows, techniques involved in creating banner advertisements varies in GIF/JPEG formats, flash technologies with beautiful animations etc., Main purpose is it is playing as an genuine effective tool to generate money. Each click on them helps company to generate money. Let us see successful techniques to gain more money via banner advertisement.
All over the world are addicted to Mickey mouse and Tom & Jerry serials. Powerful reason behind them is the animation. In all age groups, people would prefer and get attracted with animations. This is applicable to online banner advertisement as well. Decent banner advertisements that loop for approximately 5 – 10 times or for short span of time and leaves the theme and important message at the end of animation will have major impact in people mindset. As a fun, though visitor just clicks the advertisement, they will get tempted on seeing the realistic animated work and get inspired with the advertisement. Creators should be genuine enough in providing quality animation in banner advertisement to generate money and business.
People mindsets always differ but colors play good psychology and dominate on the whole. In the colorful web, bright colors are the king as people’s attractions are towards them. Though red color is bright, it denotes financial loss in financial sites and it denotes danger in medical sites. Banner advertisements vary with different sites in terms of Bright colors. But always click-through-rate is always higher for Blue, yellow, and green banners. Hence banners with these colors are appreciated by all people and it is safer as well in terms of psychology. Sometimes black-and-white banners are also helpful.
Free – Free: Magic word in the web
Promotion to any product in internet will reach all sectors of people via the magic word “free”. It is helpful in all media namely photography, software development, teaching, sales etc., Using a word free in banner advertisement in catchy CTR colors increase more business. As shown in banner advertisements, steps also should be taken to give them free as promised. Regular users will like these catchy advertisements and would prefer to click without fear. But providing free money in the advertisement sometimes lead to negative impact.
Content – short and crisp
As banners have the dimension of 486 * 60, placing of content should be catchy and it should be small. Short and sweet always scores more. May be a advertisement can be prepared by asking the visitors to provide sweet crispy short messages when they click the ad broadcasted with “free”.
Picking out the best among the rest is the jargon for banner advertisement
People tend to click advertisements for seeing the effective content they would like to have. Unbroken pages irritate the users. SEO wordpress plugins and SEO tools are handy nowadays and one has to use them effectively in website development. Unbroken pages can be redirected to proper well formed URL through which the users can navigate to new link.
Creating the new banners in the place of old one or updating the existing banner with new contents will always help to stand as best. Google analytics will help to get the percentage of click-through-rate on periodic base. Advertisements should be prepared and dynamically changed by keeping them in mind.
Money is the ruler on all sectors of people. It is the required factor for an individual. Banner advertisement provides adequate ways in bringing money to us. We should abide secured ways and gain success in marketing by following the above mentioned ways positively. Illegal activities should not be entertained. Internet is the abundant source for getting positive as well as negative deals. Let us be genuine in providing attractive banner advertisements to grow and promote business, provide valuable courses, cost effective things. Banner advertisements should help to get redirected to genuine sites. It is sure that by following above techniques, one can become millioner.