When a business owner wants to set up an online store, the first thing that strikes into his/her mind is – how his/her website will look. Will the website be able to grab the attention of maximum prospective clients? More importantly, will it function well to keep customers engaged and interest to stay in touch? This is the reason; businesses keep an individual budget for website creation and its regular maintenance. But this is not a feasible option for a start-up or small firms that don’t have the extended budget limit to set up their own team. Even outsourcing doesn’t look like an option to some of them. Is this a case with you as well?
Well, you don’t need to worry! There are many others sailing on the same boat. The best solution for you is to go for WordPress themes where you will find a plenty of options designed to suit different type of businesses. Now, finalising a theme is the most important choice that you need to make. The exciting thing about choosing WordPress is that you can change the entire theme anytime you want to keep your content part untouched. It will simply transform the way your website and content were rendered. Switching to another theme can literally give your website a completely different look over a matter of click.
Apart from making a crucial contribution to the website’s look, WordPress themes also play a key role in Search Engine Optimisation in order to keep your brand among high ranks on the search engine result pages (SERPs) of the search engines like Google, Yahoo, Bing etc. Needless to say, the higher will be the rank of your website for specific keywords on SERPs, the more will be the amount of traffic. This will also help you earn bit extra. Let’s not focus on monetising right now.
When it comes to selection, you will basically get three options. They are:
- Premium
- Custom
- Free
Let’s dive in little deeper into each option
Premium WordPress Themes:
Premium WordPress Themes are supreme quality themes that are generally developed by small or large companies. Basically, these are paid themes that come with a single site licence. The cost is well worth the benefits that you will get including supreme quality code, full support, highly flexible customisation, SEO optimised, implement the new and advanced web standards, fully optimised and performance based etc.
You get to enjoy a wide array of options along with customisable features. You can actually tweak the website’s look and functionality. Moreover, you can get a forum support or email support implying that you are just a post or email away from the answer to your question.
Custom WordPress Themes:
Custom WordPress Themes are a perfect solution to go for if you wish to give your site a completely unique and sophisticated look. They are generally required for online stores and unique type websites. Such sort of themes is specifically designed by experienced developers, offered with flexibility and options that are restricted under money and technology restrictions. The price range can vary depending upon the experience and skills of the designer.
If you have certain specifications in mind about the looks and functionality of your website along with a flexible budget limit, the custom themes are ideal to go for.
Free WordPress Themes:
Free WordPress Themes are the great option for those having the low business budget. You can choose from the pool of options but as generally said- Nothing Comes without a Price Tag. The downside with these types of themes is you can’t be sure of functionality. It is always preferable to do an extensive of research as it is not necessary that the aesthetically pleasing themes will also function well. So, make an informed choice after a thorough research.
Hence, choose the theme that best suits your preferences in terms of budget as well as features and showcase your brand in the best way you can.
About The Author:
Kristy Bernales is currently employed at Web design Xperts, Melbourne based website development Agency. Her passion for coming up with something exceptional every time is no less than a motivational drive for fellow designers. Moreover, she likes circulating the most informative stuff through regular blogging.